If you are in a competitive niche, you will need to ensure that you are able to stand out and get enough leads to your business without having to spam people.
According to one of the best digital marketing trainers out there, Anik Singal, direct marketing is dead. It has been replaced by attraction marketing. And that is why you have to master social media sales funnels. Don't worry; it is easier than it sounds.
What A Social Media Sales Funnel Looks Like
A social media sales funnel looks like any other funnel, but you are generating leads through social media. No matter if you are using guerilla markeitng, viral campaigns, or creative content, your goal will be to provide enough value to your potential cusotmers to make them want to find out more. So create valuable content, collaboarate with other people, and ensure that you are engaging with them personally. Automating your messenger can be a great way of engaging with people without having to be online all the time.
Personal Branding
Little attention is paid to personal branding these days. Unfortunately, you will need to show your face, as people buy from those they know, like, and trust. They will be less iumpressed by a logo or a corporate website. If you are comfortable with creating value through live videos or IGTV, maybe upload a few pictures to your site and showing people what is going on behind the scenes, you will have a much better chance of converting your leads. You need to create that "like me" moment, when your leads realise that they have been looking for someone like you for a long time, and they finally found the person.
Your Potential Cusotmers Want a Relationship
The end game is that your followers want to be in a relationship. Digital marketing is pretty much like dating. You will need to stay interesting after the first date, or you will lose the interest of the person you are looking to go out with. If you repeat the same jokes, and go to the same restaurants all the time, they will get bored. That is why you need a consistent social media strategy. If you feel like you are running out of content, we have some amazing value amazing value social media content packages available for your brand.
The Five Pillars Of Social Media Sales Funnels
When we sit down with business owners, we often walk them through the different aspects of the sales funnels. We carry out a market analysis, identify their ideal client, and carry out a markeitng SWOT. However, we also focus on the five pillars of our social media sales funnels.
These are:
marketing of businesses. Below you will find the basic design we apply for all our customers’ strategy; from gardeners to business coaches and mental health professionals.
AwarenessThe “Like Me” MomentEngagementReciprocityCall-to-ActionWould you like to find out more about our social media lead generation methods? Get in touch to discuss.
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